\u6700\u65e9\u662f\u524d\u5e74\u5e74\u521d\uff0c\u5f53\u65f6\u5728\u601d\u8003\u601d\u7ef4\u65b9\u5f0f\u76f8\u5173\u5185\u5bb9\uff0c\u6070\u9047\u75ab\u60c5\uff0c\u770b\u5230\u5404\u8def\u4eba\u58eb\u7684\u53cd\u5e94\uff0c\u8d8a\u53d1\u89c9\u5f97\u79d1\u5b66\u601d\u7ef4\u548c\u4eba\u6587\u5173\u6000\u7684\u91cd\u8981\u6027\uff0c\u8fd9\u6b21\u5148\u804a\u804a\u524d\u534a\u90e8\u5206\uff1a\u79d1\u5b66\u601d\u7ef4\uff0c\u53ef\u4ee5\u8ba9\u6211\u4eec\u66f4\u597d\u5730\u9002\u5e94\u8fd9\u4e2a\u590d\u6742\u7684\u4e16\u754c\u3002<\/p>\n
### \u57fa\u7840<\/p>\n
1\u3001what\u3001why\u3001how<\/p>\n
\u5bf9\u5e94\u73b0\u5728\u3001\u8fc7\u53bb\u548c\u672a\u6765\uff0c\u4e5f\u5bf9\u5e94 @\u683c\u91cc\u683c \u548c @\u6d25\u5df4\u591a \u5728\u300a\u5fc3\u7406\u5b66\u4e0e\u751f\u6d3b\u300b<\/a>\u4e2d\u63d0\u5230\u7684 \u201c\u63cf\u8ff0\u3001\u89e3\u91ca\u3001\u9884\u6d4b\u3001\u63a7\u5236\u201d\u3002\u5178\u578b\u6848\u4f8b\u662f\u51fa\u95e8\u524d\u53d1\u73b0\u5929\u7a7a\u4e4c\u4e91\u5bc6\u5e03\uff0c\u53ef\u80fd\u4e0b\u96e8\uff0c\u8003\u8651\u6ca1\u6cd5\u5b8c\u5168\u4f9d\u8d56\u6ef4\u6ef4\uff0c\u4e8e\u662f\u5e26\u628a\u4f1e\u3002<\/p>\n ### \u7ed3\u6784\u5316<\/p>\n \u4eba\u7684\u8111\u5bb9\u91cf\u6709\u9650\uff0c1956 \u5e74\u7f8e\u56fd\u5fc3\u7406\u5b66\u5bb6 @\u7c73\u52d2 \u63d0\u51fa\u77ed\u65f6\u8bb0\u5fc6\u7684\u5bb9\u91cf\u4e3a 7\u00b12 \u4e2a\u9879\u76ee\uff0c\u6240\u4ee5\u9700\u8981\u7ed3\u6784\u5316\uff0c\u5177\u4f53\u6b65\u9aa4\u662f\u5148\u642d\u67b6\u5b50\uff0c\u518d\u586b\u5145\u5185\u5bb9\u3002<\/p>\n 1\u3001MECE<\/p>\n MECE \u6e90\u81ea\u9ea6\u80af\u9521\uff0c\u5373 Mutually Exclusive Collectively Exhaustive\uff0c\u610f\u601d\u662f\u76f8\u4e92\u72ec\u7acb\u3001\u5b8c\u5168\u7a77\u5c3d\uff0c\u7b80\u5355\u8bf4\uff0c\u4e0d\u91cd\u4e0d\u6f0f\u3002\u5177\u4f53\u601d\u8def\u5982 @keeya<\/a> \u63d0\u5230\u7684\u5305\u62ec\u65f6\u7a7a\u3001\u7ed3\u6784\u3001\u903b\u8f91\u7b49\uff1a\u65f6\u95f4\uff0c\u6bd4\u5982\u6309\u65f6\u5e8f\u3001\u65e5\u5468\u6708\u5e74\u3001\u9636\u6bb5\u5212\u5206\uff1b\u7a7a\u95f4\uff0c\u6bd4\u5982\u767e\u5ea6\u5730\u56fe\u7684\u5ba4\u5185\u5730\u56fe\u3001\u5171\u4eab\u5355\u8f66\u7684\u533a\u57df\u8fd0\u8425\u3001\u6ef4\u6ef4\u7f8e\u56e2\u5916\u5356\u7684\u57ce\u5e02\u8fd0\u8425\uff1b\u7ed3\u6784\uff0c\u5177\u8c61\u7684\u6210\u5206\u5982\u7269\u7406\u7ec4\u6210\uff0c\u62bd\u8c61\u7684\u8981\u7d20\u5982\u5f71\u54cd\u56e0\u7d20\uff1b\u903b\u8f91\uff0c\u6bd4\u5982\u52a0\u51cf\u4e58\u9664\u6570\u5b66\u8fd0\u7b97\u3002<\/p>\n ### \u903b\u8f91\u6027<\/p>\n 1\u3001\u76f8\u5173\u548c\u56e0\u679c<\/p>\n \u5f88\u591a\u4e8b\u60c5\u76f8\u5173\u4f46\u975e\u56e0\u679c\uff0c\u9700\u8981\u8003\u8651\uff1a\u4e00\u662f\u7b2c\u4e09\u79cd\u56e0\u7d20\u5bfc\u81f4\u4e24\u8005\u4ea7\u751f\u5173\u8054\uff0c\u6bd4\u5982\u79c1\u7acb\u5b66\u6821\u7684\u5b69\u5b50\u6210\u7ee9\u66f4\u597d\u8fd9\u4e2a\u95ee\u9898\uff0c\u662f M \u5bfc\u81f4 X \u548c Y\uff0c\u5373\u826f\u597d\u7684\u5bb6\u5ead\u80cc\u666f\u8ba9\u5b69\u5b50\u8fdb\u5165\u4e86\u79c1\u7acb\u5b66\u6821\uff0c\u4e5f\u8ba9\u5b66\u4e60\u6210\u7ee9\u66f4\u597d\uff0c\u540c\u65f6 X \u5bfc\u81f4 N\uff0cN \u5bfc\u81f4 Y\uff0c\u5373\u79c1\u7acb\u5b66\u6821\u5e26\u7ed9\u5b69\u5b50\u66f4\u5f3a\u7684\u81ea\u6211\u671f\u671b\uff0c\u66f4\u5f3a\u7684\u81ea\u6211\u671f\u671b\u8ba9\u5b66\u4e60\u6210\u7ee9\u66f4\u597d\u3002\u4e8c\u662f\u56e0\u679c\u5012\u7f6e\u3001\u4e92\u4e3a\u56e0\u679c\u7b49\u3002<\/p>\n \u56e0\u679c\u7684\u786e\u8ba4\u9700\u8981\u901a\u8fc7\u5b9e\u9a8c\u6cd5\uff0c\u5373\u63a7\u5236\u5176\u4ed6\u6761\u4ef6\uff0c\u4ec5\u6539\u53d8\u81ea\u53d8\u91cf\uff0c\u89c2\u5bdf\u5176\u5bf9\u56e0\u53d8\u91cf\u7684\u5f71\u54cd\uff0c\u540c\u65f6\u8fdb\u884c\u7edf\u8ba1\u68c0\u9a8c\uff0c\u6392\u9664\u968f\u673a\u56e0\u7d20\u5f71\u54cd\u3002@\u77ed\u53f2\u8bb0<\/a> \u66fe\u7ecf\u5199\u8fc7\uff1a\u201c\u4f8b\u8bc1\uff08\u4e3e\u4f8b\u8bba\u8bc1\uff09\u3001\u5f15\u8bc1\uff08\u9053\u7406\u8bba\u8bc1\uff09\u3001\u7c7b\u6bd4\u8bba\u8bc1\uff08\u5bf9\u6bd4\u8bba\u8bc1\uff09\u3001\u6bd4\u55bb\u8bba\u8bc1\u201d \u90fd\u662f\u6ca1\u6709\u903b\u8f91\u7684\u3002\u6881\u5b81\u7684\u4ea7\u54c1\u601d\u7ef4 30 \u8bb2\u4e2d\u5c31\u6709\u5f88\u591a\u5f15\u8bc1\u3001\u7c7b\u6bd4\u8bba\u8bc1\uff0c\u8fd9\u4e9b\u662f\u8bb2\u89e3\u6982\u5ff5\u7684\u597d\u65b9\u5f0f\uff0c\u5c24\u5176\u548c\u4e0d\u4e86\u89e3\u80cc\u666f\u7684\u4eba\u6c9f\u901a\u65f6\uff0c\u4f46\u4e0d\u662f\u8bba\u8bc1\u56e0\u679c\u7684\u6b63\u786e\u65b9\u5f0f\u3002<\/p>\n 2\u3001\u5f52\u7eb3\u548c\u6f14\u7ece<\/p>\n \u7406\u8bba\u662f\u5f52\u7eb3\uff0c\u5b9e\u8df5\u662f\u6f14\u7ece\u3002\u65e5\u5e38\u7ecf\u9a8c\u603b\u7ed3\u5305\u62ec\u77e5\u4e4e\u95ee\u7b54\u3001\u516c\u4f17\u53f7\u6587\u7ae0\u3001\u4e66\u7c4d\u662f\u5f52\u7eb3\uff0c\u89e3\u51b3\u95ee\u9898\u662f\u6f14\u7ece\uff0c\u6bcf\u4e2a\u4eba\u90fd\u5e94\u8be5\u6709\u81ea\u5df1\u7684\u5f52\u7eb3\uff0c\u540c\u65f6\u5230\u751f\u6d3b\u5de5\u4f5c\u4e2d\u53bb\u6f14\u7ece\u3002\u5f52\u7eb3\u4e0d\u5b8c\u5168\u53ef\u4fe1\uff0c17 \u4e16\u7eaa\u524d\u7684\u6b27\u6d32\u4eba\u8ba4\u4e3a\u5929\u9e45\u90fd\u662f\u767d\u8272\u7684\uff0c\u76f4\u5230\u5728\u6fb3\u5927\u5229\u4e9a\u53d1\u73b0\u4e16\u754c\u4e0a\u7b2c\u4e00\u53ea\u9ed1\u5929\u9e45\u3002\u6f14\u7ece\u4e5f\u4e0d\u5b8c\u5168\u53ef\u4fe1\uff0c\u56e0\u4e3a\u6bcf\u4e2a\u7406\u8bba\u90fd\u6709\u5176\u7ea6\u675f\u6761\u4ef6\uff0c\u5f53\u524d\u573a\u666f\u53ef\u80fd\u5c31\u662f\u90a3\u4e2a\u4f8b\u5916\uff0c\u5b5f\u5b50\u4e91\u5c3d\u4fe1\u4e66\u4e0d\u5982\u65e0\u4e66\uff0c\u6bdb\u4e3b\u5e2d\u8bf4\u5177\u4f53\u95ee\u9898\u5177\u4f53\u5206\u6790\u3002<\/p>\n ### \u6279\u5224\u6027<\/p>\n 1\u3001\u6982\u7387\u601d\u7ef4<\/p>\n \u4eba\u7684\u8ba4\u77e5\u662f\u590d\u6742\u7684\uff0c\u884c\u4e3a\u662f\u6982\u7387\u6027\u7684\u3002\u53ea\u662f\u73b0\u5b9e\u751f\u6d3b\u4e2d\uff0c\u6211\u4eec\u5f88\u591a\u65f6\u5019\u5c31\u662f\u8981\u5728\u5b58\u5728\u4e0d\u786e\u5b9a\u6027\u7684\u60c5\u51b5\u4e0b\u505a\u5224\u65ad\u3001\u51b3\u7b56\uff0c\u540c\u65f6\u65e5\u5e38\u6c9f\u901a\u4e2d\uff0c\u4e3a\u4e86\u66f4\u5bb9\u6613\u7406\u89e3\uff0c\u9700\u8981\u6682\u65f6\u5ffd\u7565\u7ec6\u8282\uff0c\u4f7f\u7528\u7edd\u5bf9\u6027\u8bdd\u672f\uff0c\u4f46\u5b9e\u9645\u4e0a\u6211\u4eec\u90fd\u77e5\u9053\uff0c\u51e1\u4e8b\u65e0\u7edd\u5bf9\u3002<\/p>\n 2\u3001\u4e8b\u5b9e\u548c\u89c2\u70b9<\/p>\n \u533a\u5206\u4e8b\u5b9e\u548c\u89c2\u70b9\uff0c\u5c24\u5176\u9700\u8981\u6ce8\u610f\u7684\u662f\u662f\u5426\u90e8\u5206\u4e8b\u5b9e\u3002\u4e8b\u5b9e\u662f\u5ba2\u89c2\u7684\uff0c\u89c2\u70b9\u662f\u4e3b\u89c2\u7684\uff0c\u5b58\u5728\u89c6\u89d2\u3001\u9884\u671f\u3001\u7acb\u573a\u7b49\u5f71\u54cd\u56e0\u7d20\u3002\u5173\u4e8e\u89c6\u89d2\uff0c\u5178\u578b\u6848\u4f8b\u662f\u4e0d\u540c\u5b66\u79d1\u8bad\u7ec3\u5e26\u7ed9\u6211\u4eec\u4e0d\u540c\u7684\u601d\u7ef4\u4e60\u60ef\uff0c\u5305\u62ec\u5373\u4f7f\u5728\u5fc3\u7406\u5b66\u4e2d\uff0c\u4e5f\u4f1a\u4ece\u7cbe\u795e\u5206\u6790\u3001\u884c\u4e3a\u3001\u4eba\u672c\u3001\u8ba4\u77e5\u7b49\u5b66\u6d3e\u5bf9\u540c\u4e00\u6982\u5ff5\u8fdb\u884c\u9610\u8ff0\u3002\u5173\u4e8e\u9884\u671f\uff0c\u5b58\u5728 \u201c\u89c2\u5bdf\u8005\u504f\u5dee\u201d\uff0c\u6211\u4eec\u603b\u662f\u770b\u5230\u6211\u4eec\u60f3\u770b\u5230\u7684\u3002\u81f3\u4e8e\u7acb\u573a\uff0c\u770b\u4e24\u96c6\u653f\u8bba\u8282\u76ee\u5c31\u77e5\u9053\u5609\u5bbe\u4eec\u90fd\u6709\u9009\u62e9\u6027\u9648\u8ff0\u3002<\/p>\n \u4e8b\u5b9e\u5f88\u91cd\u8981\uff0c\u52a8\u624b\u89e3\u51b3\u95ee\u9898\u524d\uff0c\u5148\u8fdb\u884c\u4e8b\u5b9e\u786e\u8ba4\uff0c\u5fc5\u8981\u65f6\u8fd8\u8981\u8fdb\u884c\u95ee\u9898\u62c6\u89e3\uff0c\u201c\u95ee\u9898\u8868\u8ff0\u6e05\u695a\u4e86\uff0c\u5c31\u89e3\u51b3\u4e86\u4e00\u534a\u201d\u3002\u6bd4\u5982\u4e4b\u524d\u5728 \u300a\u95ee\u9898\u89e3\u51b3\u4e09\u90e8\u66f2\u4e4b\u601d\u8def\u300b<\/a> \u4e2d\u63d0\u8fc7\u7684\u5f53\u6570\u636e\u51fa\u73b0\u95ee\u9898\u65f6\uff1a\u201c\u54ea\u5757\u53ef\u4ee5\u4ece\u7528\u6237\u3001\u6765\u6e90\u3001\u65f6\u95f4\u7b49\u65b9\u9762\u7ec6\u5316\uff1b\u6570\u636e\u53ef\u4ee5\u4ece\u548c\u5dee\u79ef\u5546\u7b49\u65b9\u9762\u62c6\u5206\uff0c\u6bd4\u5982\u4ea4\u6613\u6536\u5165 = \u7528\u6237\u6570 * \u4ed8\u8d39\u7387 * \u5ba2\u5355\u4ef7 * \u590d\u8d2d\u3001\u5e7f\u544a\u6536\u5165 = CPM*Ad load\uff1b\u81f3\u4e8e\u95ee\u9898\uff0c\u589e\u9ad8\u4e0d\u53ca\u9884\u671f\u8fd8\u662f\u6570\u636e\u4e0b\u964d\u201d\u3002<\/p>\n ### \u521b\u9020\u6027<\/p>\n 1\u3001\u9006\u5411\u601d\u7ef4<\/p>\n \u6709\u4e9b\u56e0\u7d20\u4f1a\u63d0\u9ad8\u8fbe\u5230\u9884\u671f\u7ed3\u679c\u7684\u6982\u7387\uff0c\u6709\u4e9b\u4f1a\u964d\u4f4e\uff0c\u6211\u4eec\u65e2\u53ef\u4ee5\u589e\u52a0\u6b63\u5411\u5f71\u54cd\u56e0\u7d20\uff0c\u4e5f\u53ef\u4ee5\u51cf\u5c11\u8d1f\u5411\u5f71\u54cd\u56e0\u7d20\uff0c\u6216\u8005\u4e24\u8005\u7efc\u5408\u3002\u6bd4\u5982\u6295\u8d44\uff0c\u6211\u4eec\u53ef\u4ee5\u8003\u8651\u505a\u4ec0\u4e48\u53ef\u4ee5\u8d5a\u94b1\uff0c\u4e5f\u53ef\u4ee5\u8003\u8651\u505a\u4ec0\u4e48\u4f1a\u4e8f\u94b1\uff0c\u7136\u540e\u907f\u5f00\u8fd9\u4e9b\u3002\u53e6\u5916\uff0c\u9762\u5bf9\u4e00\u4e9b\u7279\u6b8a\u95ee\u9898\u65f6\uff0c\u6211\u4eec\u8fd8\u53ef\u4ee5\u964d\u4f4e\u9884\u671f\uff0c\u7136\u540e\u56e0\u4e0a\u52aa\u529b\uff0c\u679c\u4e0a\u968f\u7f18\u3002<\/p>\n 2\u3001\u6c34\u5e73\u601d\u8003<\/p>\n \u91cd\u5728\u8003\u8651\u66f4\u591a\u53ef\u80fd\u6027\uff0c\u7136\u540e\u901a\u8fc7\u7ed3\u6784\u5316\u601d\u7ef4\u7ec6\u5316\u3002\u6bd4\u5982\u5de5\u4f5c\u4e2d\u7684\u5934\u8111\u98ce\u66b4\uff0c\u56e2\u961f\u4e2d\u6bcf\u4e2a\u4eba\u7684\u89c6\u89d2\u4e0d\u4e00\u6837\uff0c\u4e3b\u6253\u95ee\u9898\u548c\u89e3\u51b3\u65b9\u6848\u4e4b\u95f4\u7684\u8054\u60f3\u529b\u3002<\/p>\n ### \u7cfb\u7edf\u6027<\/p>\n \u628a\u7b80\u5355\u95ee\u9898\u60f3\u590d\u6742\uff0c\u628a\u590d\u6742\u95ee\u9898\u60f3\u7b80\u5355\u3002<\/p>\n 1\u3001\u957f\u671f\u601d\u7ef4<\/p>\n \u6211\u4eec\u60f3\u8981\u641e\u6e05\u7684\u65e0\u975e\u662f\u8fc7\u53bb\u3001\u73b0\u5728\u548c\u672a\u6765\u3002\u53ef\u4ee5\u4ece\u4e24\u65b9\u9762\u601d\u8003\uff1a\u4e00\u662f\u8fde\u95ee 5 \u4e2a why\uff0c\u6e90\u81ea @\u5927\u91ce\u8010\u4e00\uff0c\u4e86\u89e3\u8fc7\u53bb\u3001\u539f\u56e0\uff0c\u4e3b\u6253\u6df1\u523b\u8ba4\u8bc6\u95ee\u9898\uff0c\u4ece\u8868\u8c61\u5230\u672c\u8d28\uff1b\u4e8c\u662f\u8fde\u95ee 5 \u4e2a so\uff0c\u9884\u6d4b\u672a\u6765\u3001\u7ed3\u679c\uff0c\u4e3b\u6253\u5224\u65ad\u4e8b\u6001\u53ef\u80fd\u7684\u53d1\u5c55\u3002<\/p>\n 2\u3001\u62bd\u8c61\u5177\u8c61\u601d\u7ef4<\/p>\n \u62bd\u79bb\u51fa\u6838\u5fc3\u7279\u5f81\uff0c\u6bd4\u5982\u5bf9 BAT \u4e3b\u8425\u4e1a\u52a1\u7684\u601d\u8003\uff0c\u62bd\u8c61\u4e3a\u4eba\u4e0e\u4fe1\u606f\u3001\u5546\u54c1\u3001\u4eba\u4e4b\u95f4\u7684\u8fde\u63a5\uff0c\u6bd4\u5982\u5bf9\u6ef4\u6ef4\u3001\u7f8e\u56e2\u5916\u5356\u4e1a\u52a1\u7684\u601d\u8003\uff0c\u62bd\u8c61\u4e3a MEC \u4ea4\u901a\u89c4\u5212\u95ee\u9898\u3002\u5f53\u7136\u5149\u62bd\u8c61\u4e0d\u884c\uff0c\u6211\u4eec\u8981\u89e3\u51b3\u7684\u5f80\u5f80\u662f\u5177\u4f53\u95ee\u9898\uff0c\u6d89\u53ca\u7528\u6237\u573a\u666f\u3001\u6d41\u7a0b\uff0c\u90fd\u641e\u6e05\u695a\u624d\u80fd\u89e3\u51b3\u597d\u95ee\u9898\uff0c\u5426\u5219\u5bb9\u6613\u7eb8\u4e0a\u8c08\u5175\u3001\u4e0d\u63a5\u5730\u6c14\u3002<\/p>\n 3\u3001\u5b8f\u89c2\u5fae\u89c2\u601d\u7ef4<\/p>\n \u4e00\u65b9\u9762\u8981\u6709\u9ad8\u5ea6\u3001\u5927\u5c40\u89c2\uff0c\u4e0d\u8981\u6267\u7740\u4e8e\u70b9\u800c\u8981\u70b9\u7ebf\u9762\u4f53\u5168\u9762\u8003\u8651\uff0c\u53e6\u4e00\u65b9\u9762\u4e5f\u8981\u6e05\u695a\u7ec6\u8282\uff0c\u8981\u5177\u4f53\u5230\u4e2a\u4f53\u64cd\u4f5c\u5c42\u9762\u3002\u81f3\u4e8e\u5982\u4f55\u57f9\u517b\uff0c\u5de5\u4f5c\u4e2d\u53ef\u4ee5\u8bd5\u7740\u4ece\u76f4\u5c5e\u9886\u5bfc\u3001\u9886\u5bfc\u7684\u9886\u5bfc\u7684\u89c6\u89d2\u770b\u95ee\u9898\u3002\u53e6\u5916\uff0c\u591a\u770b\u5386\u53f2\u4e66\u7c4d\uff0c\u7ad9\u5728\u5386\u53f2\u7684\u957f\u6cb3\u770b\u5f53\u4e0b\u3002<\/p>\n \u89e3\u51b3\u95ee\u9898\u662f\u6211\u4eec\u65e5\u5e38\u751f\u6d3b\u7684\u5e38\u6001\uff0c\u201c\u95ee\u9898\u7684\u672c\u8d28\u662f\u7406\u60f3\u72b6\u6001\u548c\u73b0\u5b9e\u72b6\u6001\u4e4b\u95f4\u7684\u5dee\u522b\u201d\uff0c\u6709\u4e9b\u65f6\u5019\u7406\u60f3\u6001\u662f\u660e\u786e\u7684\uff0c\u6bd4\u5982\u5904\u7406\u5ba2\u8bc9\uff0c\u66f4\u591a\u65f6\u5019\u7406\u60f3\u6001\u662f\u6a21\u7cca\u5f85\u660e\u786e\u7684\uff0c\u6bd4\u5982\u4ea7\u54c1\u4e0b\u4e00\u6b65\u8981\u600e\u4e48\u8d70\u3001\u5982\u4f55\u89c4\u5212\u81ea\u5df1\u7684\u672a\u6765\u7b49\u3002<\/p>\n \u5b9a\u4e49\uff08\u542b\u53d1\u73b0\uff09\u95ee\u9898\u5f88\u91cd\u8981\uff0c\u89e3\u51b3\u95ee\u9898\u53ea\u662f\u624b\u6bb5\uff0c\u6700\u7ec8\u662f\u4e3a\u4e86\u5b9e\u73b0\u67d0\u4e9b\u76ee\u6807\uff0c\u540c\u65f6\u95ee\u9898\u662f\u6e90\u6e90\u4e0d\u65ad\u7684\uff0c\u65f6\u95f4\u7cbe\u529b\u6709\u9650\uff0c\u9700\u8981\u786e\u5b9a\u54ea\u4e9b\u662f\u6838\u5fc3\u95ee\u9898\uff0c\u54ea\u4e9b\u4e0d\u662f\u3002\u5f88\u591a\u65f6\u5019\uff0c\u505a\u597d\u4e86\u95ee\u9898\u7684\u5b9a\u4e49\u548c\u5206\u6790\uff0c\u771f\u6b63\u52a8\u624b\u89e3\u51b3\u65f6\u5c31\u8f7b\u677e\u4e86\u3002<\/p>\n \u6574\u4e2a\u8fc7\u7a0b\u53ef\u4ee5\u53c2\u8003 PDCA \u6cd5\u5219\uff0c\u8be5\u6cd5\u5219\u7531\u7f8e\u56fd\u8d28\u91cf\u7ba1\u7406\u4e13\u5bb6 @\u4f11\u54c8\u7279 \u63d0\u51fa\uff0c\u5373\u8ba1\u5212\uff08Plan\uff09\u3001\u6267\u884c\uff08Do\uff09\u3001\u68c0\u67e5\uff08Check\uff09\u3001\u5904\u7406\uff08Act\uff09\uff0c\u5176\u4e2d\u68c0\u67e5\u5305\u62ec\u660e\u786e\u6548\u679c\uff0c\u54ea\u4e9b\u505a\u5bf9\u4e86\uff0c\u54ea\u4e9b\u505a\u9519\u4e86\u3002\u5904\u7406\u5305\u62ec\u6210\u529f\u7ecf\u9a8c\u6807\u51c6\u5316\uff0c\u5931\u8d25\u7684\u6559\u8bad\u53ca\u65f6\u603b\u7ed3\u3002<\/p>\n ### \u5b9a\u4e49<\/p>\n 1\u3001OKR<\/p>\n \u76ee\u6807 – \u5173\u952e\u7ed3\u679c\uff0c\u5bf9\u4e8e\u95ee\u9898\u7ed3\u6784\u5316\u7684\u62c6\u89e3\u5f88\u91cd\u8981\uff0c\u5927\u4e8b\u53d8\u5c0f\u624d\u65b9\u4fbf\u6267\u884c\u3002<\/p>\n 2\u3001SMART \u539f\u5219<\/p>\n \u7531\u7ba1\u7406\u5b66\u5927\u5e08 @\u5fb7\u9c81\u514b \u63d0\u51fa\uff0cSMART \u5373\u5177\u4f53\uff08Specific\uff09\u3001\u53ef\u8861\u91cf\uff08Measurable\uff09\u3001\u53ef\u8fbe\u5230\uff08Attainable\uff09\u3001\u548c\u5176\u4ed6\u76ee\u6807\u76f8\u5173\uff08Relevant\uff09\u548c\u6709\u660e\u786e\u622a\u6b62\u671f\u9650\uff08Time-based\uff09\u3002\u5176\u4e2d S\u3001M\u3001T \u662f\u660e\u786e\u76ee\u6807\uff0cA \u548c R \u662f\u8003\u8651\u73b0\u5b9e\u56e0\u7d20\u3002<\/p>\n ### \u5206\u6790<\/p>\n 1\u30015W1H<\/p>\n \u57fa\u4e8e\u4eba\u4e8b\u7269\u7b49\u8981\u7d20\u5c55\u5f00\u601d\u8def\uff0c\u5305\u62ec who\u3001when\u3001where\u3001what\u3001why \u548c how\u3002\u6bd4\u5982\u5206\u6790\u4ea7\u54c1\uff0cwho@when&where how \u4f7f\u7528 what\uff0c\u7136\u540e why\uff08why \u8fd9\u6837\uff0cwhy \u9009\u4f60\uff09\u3002\u6bd4\u5982\u6c9f\u901a\uff0c\u4ec0\u4e48\u4e8b\u60c5\uff0c\u80cc\u666f\uff08\u539f\u56e0\uff09\u662f\u4ec0\u4e48\uff0c\u8c01\u53ef\u4ee5\u5904\u7406\uff0c\u9009\u62e9\u5728\u4ec0\u4e48\u65f6\u95f4\u3001\u5730\u70b9\uff0c\u901a\u8fc7\u54ea\u4e9b\u7b56\u7565\u53bb\u6c9f\u901a\u30025W1H \u662f\u62d3\u5c55\u601d\u8def\u7684\u4e00\u79cd\u65b9\u5f0f\uff0c\u672c\u8eab\u4e0d MECE\u3002<\/p>\n 2\u3001PEST<\/p>\n \u4f5c\u4e3a\u4e00\u79cd\u5b8f\u89c2\u73af\u5883\u5206\u6790\u6a21\u578b\uff0cPEST \u5373\u653f\u6cbb\uff08Political\uff09\uff0c\u7ecf\u6d4e\uff08Economic\uff09\u3001\u793e\u4f1a\uff08Social\uff09\u548c\u79d1\u6280\uff08Technological\uff09\uff0c\u8fd9\u4e9b\u662f\u4ea7\u54c1\u7684\u5916\u90e8\u73af\u5883\uff0c\u4e00\u822c\u4e0d\u53d7\u4f01\u4e1a\u63a7\u5236\uff0c\u56e0\u6b64\u88ab\u620f\u79f0\u4e3a \u201c\u6709\u5bb3\u7269\u201d\u3002PEST \u5c5e\u4e8e\u5feb\u901f\u5206\u6790\u95ee\u9898\u7684\u5957\u8def\uff0c\u672c\u8eab\u4e0d MECE\u3002<\/p>\n ### \u89e3\u51b3<\/p>\n 1\u3001\u4e8c\u516b\u6cd5\u5219<\/p>\n \u91cd\u8981\u7684\u662f\u5c11\u6570\uff0c\u6b21\u8981\u7684\u662f\u591a\u6570\uff0c\u56e0\u6b64\u601d\u8003\u53ef\u4ee5\u53d1\u6563\uff0c\u4f46\u884c\u52a8\u8981\u6536\u655b\uff0c\u5148\u6293\u4e3b\u8981\u77db\u76fe\uff0c\u89e3\u51b3\u4e3b\u8981\u95ee\u9898\uff0c\u8d44\u6e90\u6709\u9650\u3002@\u95eb\u6cfd\u534e \u5728 \u300a\u4eba\u4eba\u90fd\u8be5\u61c2\u70b9\u4ea7\u54c1\u601d\u7ef4\u300b<\/a> \u4e2d\u63d0\u8fc7\uff1a\u201c\u4e16\u754c\u5e76\u4e0d\u662f\u6b63\u6001\u5206\u5e03\uff0c\u800c\u662f\u5e42\u5f8b\u5206\u5e03\u7684\uff0c\u7edd\u5927\u591a\u6570\u4e8b\u7269\u90fd\u9075\u5faa\u4e8c\u516b\u6cd5\u5219\uff0c\u5373 20% \u7684\u90e8\u5206\u5360\u636e\u4e86 80% \u7684\u6743\u91cd\u201d\uff0c\u6240\u4ee5 MVP \u53ef\u884c\u3002@\u738b\u8bd7\u6c90 \u4e5f\u5728 \u300a\u5e55\u540e\u4ea7\u54c1\u300b<\/a> \u4e2d\u63d0\u5230 \u201c\u8981\u5f80\u91cd\u70b9\u601d\u8003\u201d\uff0c\u5e76\u4e3e\u4e86\u7f51\u6613\u4e91\u97f3\u4e50\u505a\u97f3\u4e50\u4f20\u64ad\u3001\u77ed\u89c6\u9891\u7684\u601d\u8003\u4f5c\u4e3a\u4f8b\u5b50\u3002<\/p>\n 2\u3001ROI<\/p>\n \u5173\u6ce8\u6536\u76ca\u548c\u6210\u672c\uff0cROI \u4f4e\u7684\u4e0d\u8981\u641e\u3002\u5173\u4e8e\u6210\u672c\uff0c\u9664\u4e86\u6b63\u5e38\u7684\u65f6\u95f4\u3001\u7cbe\u529b\u3001\u91d1\u94b1\u5916\uff0c\u8fd8\u8981\u8003\u8651\u673a\u4f1a\u3001\u6c89\u6ca1\u6210\u672c\u3002\u673a\u4f1a\u6210\u672c\u662f\u67d0\u9879\u51b3\u7b56\u53ef\u80fd\u635f\u5931\u7684\u6536\u76ca\uff0c\u5178\u578b\u6848\u4f8b\u662f\u7f8e\u56fd\u8bd7\u4eba @\u5f17\u7f57\u65af\u7279 \u7684\u300a\u672a\u9009\u62e9\u7684\u8def\u300b\uff1a\u201c\u68ee\u6797\u4e2d\u6709\u4e24\u6761\u8def\uff0c\u6211\u9009\u62e9\u4e86\u4eba\u8ff9\u7a00\u5c11\u7684\u90a3\u4e00\u6761\u201d\uff0c\u81ea\u7136\u4f1a\u9519\u8fc7\u53e6\u4e00\u6761\u8def\u7684\u98ce\u666f\u3002\u6c89\u6ca1\u6210\u672c\u662f\u8fc7\u53bb\u51b3\u7b56\u4ea7\u751f\u7684\u4e0d\u80fd\u7531\u73b0\u5728\u6216\u5c06\u6765\u4efb\u4f55\u51b3\u7b56\u6539\u53d8\u7684\u6210\u672c\uff0c\u5178\u578b\u6848\u4f8b\u662f\u6ca1\u6709\u672a\u6765\u7684\u9879\u76ee\uff0c\u53ca\u65f6\u653e\u5f03\u3002<\/p>\n ### \u6c47\u62a5<\/p>\n 1\u3001\u91d1\u5b57\u5854\u539f\u7406<\/p>\n \u7ed3\u8bba\u5148\u884c\uff0c\u8bba\u636e\u5728\u540e\u3002<\/p>\n 2\u3001STAR \u6cd5\u5219<\/p>\n STAR \u5373 Situation\uff08\u80cc\u666f\u662f\u4ec0\u4e48\uff09\u3001Task\uff08\u600e\u4e48\u60f3\u7684\uff0c\u5982\u4f55\u660e\u786e\u4efb\u52a1\uff09\u3001Action\uff08\u600e\u4e48\u505a\u7684\uff0c\u5177\u4f53\u505a\u4e86\u4e9b\u4ec0\u4e48\uff09\u548c Result\uff08\u505a\u5f97\u600e\u4e48\u6837\uff0c\u6536\u83b7\u4e86\u4ec0\u4e48\uff09\u3002<\/p>\n 1\u3001\u95ee\u7b54\uff1a\u9006\u5411\u601d\u7ef4\u662f\u600e\u6837\u7684\u601d\u7ef4\u65b9\u5f0f<\/a> ## \u80cc\u666f \u6700\u65e9\u662f\u524d\u5e74\u5e74\u521d\uff0c\u5f53\u65f6\u5728\u601d\u8003\u601d\u7ef4\u65b9\u5f0f\u76f8\u5173\u5185\u5bb9\uff0c\u6070\u9047\u75ab\u60c5\uff0c\u770b\u5230\u5404\u8def\u4eba\u58eb\u7684\u53cd\u5e94\uff0c\u8d8a\u53d1\u89c9\u5f97\u79d1\u5b66\u601d\u7ef4\u548c\u4eba\u6587\u5173 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[284],"tags":[366,365,364],"class_list":["post-2685","post","type-post","status-publish","format-standard","hentry","category-pg","tag-366","tag-365","tag-364"],"views":1532,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2bZlq-Hj","_links":{"self":[{"href":"http:\/\/dengbiao.me\/index.php?rest_route=\/wp\/v2\/posts\/2685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/dengbiao.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/dengbiao.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/dengbiao.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/dengbiao.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2685"}],"version-history":[{"count":15,"href":"http:\/\/dengbiao.me\/index.php?rest_route=\/wp\/v2\/posts\/2685\/revisions"}],"predecessor-version":[{"id":2701,"href":"http:\/\/dengbiao.me\/index.php?rest_route=\/wp\/v2\/posts\/2685\/revisions\/2701"}],"wp:attachment":[{"href":"http:\/\/dengbiao.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/dengbiao.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2685"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/dengbiao.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}## \u884c\u52a8<\/h3>\n
## \u6269\u5c55\u9605\u8bfb<\/h3>\n
\n2\u3001\u6587\u7ae0\uff1a\u8c08\u4e8b\u5b9e\u4e0e\u89c2\u70b9\u7684\u533a\u5206<\/a>
\n3\u3001\u4e66\u7c4d\uff1a\u674e\u5fe0\u79cb\u300a\u7ed3\u6784\u601d\u8003\u529b\u300b<\/a>\u3001Keith E. Stanovich\u300a\u8fd9\u624d\u662f\u5fc3\u7406\u5b66\u300b<\/a>\u3001Marshall B.Rosenberg\u300a\u975e\u66b4\u529b\u6c9f\u901a\u300b<\/a>\u3001Donald C. Gause& Gerald M. Weinberg\u300a\u4f60\u7684\u706f\u4eae\u7740\u5417\u300b<\/a>\u3001\u738b\u5609\u9675\u300a\u51b3\u7b56\u601d\u7ef4\u300b<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"