\u884c\u4e1a\u91cc\u6709\u4e2a\u8bf4\u6cd5\uff1a\u505a\u4ea7\u54c1\u8981\u8003\u8651\u4eba\u6027\uff0c\u5305\u62ec\u8bf4\u6709\u52a9\u4e8e\u7406\u89e3\u9700\u6c42\uff0c\u6709\u52a9\u4e8e\u4fc3\u4f7f\u7528\u6237\u70b9\u8d5e\u8bc4\u8bba\u4f20\u64ad\u3002\u8bf4\u6765\u90fd\u662f\u5e0c\u671b\u7528\u6237\u7684\u884c\u4e3a\u6309\u4ea7\u54c1\u9884\u671f\u8d70\uff0c\u90a3\u884c\u4e3a\u662f\u4ec0\u4e48\uff0c\u884c\u4e3a\u7a76\u7adf\u7531\u54ea\u4e9b\u56e0\u7d20\u51b3\u5b9a\uff0c\u524d\u6bb5\u6b63\u597d\u6bd4\u8f83\u597d\u5947\uff0c\u7814\u7a76\u4e86\u4e0b\uff0c\u5305\u62ec\u91cd\u770b Richard J.Gerrig & Philip G.Zimbardo\u300a\u5fc3\u7406\u5b66\u4e0e\u751f\u6d3b\u300b<\/a>\uff0c\u6700\u7ec8\u7ed3\u8bba\u5982\u4e0b\uff1a<\/p>\n \u4eba\u662f\u590d\u6742\u7684\u52a8\u7269\uff0c\u884c\u4e3a\u7531\u591a\u79cd\u56e0\u7d20\u51b3\u5b9a\uff0c\u6574\u4e2a\u662f\u751f\u7406\u3001\u5fc3\u7406\u548c\u73af\u5883\u523a\u6fc0\u7684\u7efc\u5408\u4f5c\u7528\u7ed3\u679c\u3002\u751f\u7406\u57fa\u4e8e\u5927\u8111\uff0c\u5fc3\u7406\u5305\u62ec\u4e2a\u4f53\u548c\u7fa4\u4f53\uff0c\u73af\u5883\u5305\u62ec\u81ea\u7136\u548c\u793e\u4f1a\u3002\u5176\u4e2d\u4e2a\u4f53\u5fc3\u7406\u4e2d\u5f88\u91cd\u8981\u7684\u4e00\u9879\u662f\u52a8\u673a\uff08motivation\uff09\uff0c\u52a8\u673a\u88ab\u7528\u6765\u89e3\u91ca\u548c\u9884\u6d4b\u4e2a\u4f53\u7684\u884c\u4e3a\u3002<\/p>\n \u5173\u4e8e\u52a8\u673a\uff0c\u9a6c\u65af\u6d1b\u8ba4\u4e3a\u52a8\u673a\u5f62\u6210\u9700\u8981\uff08\u9700\u6c42\uff09\uff0c\u540c\u65f6\u63d0\u51fa\u9700\u8981\u5c42\u6b21\u7406\u8bba\uff0c\u5c06\u9700\u8981\u5206\u4e3a\u4e94\u5c42\uff0c\u4ece\u4f4e\u5230\u9ad8\u5206\u522b\u662f\uff1a\u201c\u751f\u7406\u9700\u8981\uff08\u98df\u7269\u3001\u6c34\u3001\u6c27\u6c14\u4f11\u606f\u7684\u9700\u8981\uff0c\u6027\u6b32\u8868\u8fbe\u7684\u9700\u8981\uff0c\u6d88\u9664\u7d27\u5f20\u7684\u9700\u8981\uff09\u3001\u5b89\u5168\u9700\u8981\uff08\u5b89\u5168\u3001\u8212\u9002\u3001\u5b81\u9759\u3001\u4e0d\u5bb3\u6015\u7684\u9700\u8981\uff09\u3001\u5f52\u5c5e\u4e0e\u7231\u7684\u9700\u8981\uff08\u878d\u5165\u4ed6\u4eba\u4e2d\u95f4\u7684\u9700\u8981\uff0c\u5b66\u4e0e\u4ed6\u4eba\u5efa\u7acb\u5173\u7cfb\u7684\u9700\u8981\uff0c\u7231\u4e0e\u88ab\u7231\u7684\u9700\u8981\uff09\u3001\u5c0a\u91cd\u7684\u9700\u8981\uff08\u81ea\u4fe1\u7684\u9700\u8981\uff0c\u4ef7\u503c\u548c\u80fd\u529b\u611f\u7684\u9700\u8981\uff0c\u81ea\u5c0a\u548c\u53d7\u522b\u4eba\u5c0a\u91cd\u7684\u9700\u8981\uff09\u548c\u81ea\u6211\u5b9e\u73b0\u7684\u9700\u8981\uff08\u53d1\u6325\u6f5c\u529b\u7684\u9700\u8981\uff0c\u62e5\u6709\u610f\u4e49\u6df1\u8fdc\u7684\u76ee\u6807\u7684\u9700\u8981\uff09\u201d\u3002\u81f3\u4e8e\u5a92\u4f53\u4e0a\u6d41\u884c\u7684\u4eba\u6027\u7684\u5f31\u70b9\u3001\u81ea\u79c1\u7684\u57fa\u56e0\u3001\u4e03\u60c5\u516d\u6b32\u3001\u8d2a\u55d4\u75f4\u3001\u4e03\u5b97\u7f6a\u7b49\u8bf4\u6cd5\uff0c\u5176\u4e2d\u5f52\u5c5e\u4e8e\u52a8\u673a\u7684\u90e8\u5206\uff0c\u53ef\u4ee5\u4ee5\u9a6c\u65af\u6d1b\u7684\u7406\u8bba\u4e3a\u57fa\u7840\u8fdb\u884c\u5f52\u7c7b\uff0c\u5c5e\u4e8e\u5176\u4ed6\u65b9\u9762\u7684\u518d\u8bae\u3002<\/p>\n \u9a6c\u65af\u6d1b\u7684\u7406\u8bba\u7cfb\u7edf\u4f46\u7565\u62bd\u8c61\uff0c\u5bf9\u4ea7\u54c1\u7ecf\u7406\u7684\u5177\u4f53\u5de5\u4f5c\u5f80\u5f80\u96be\u4ee5\u4ea7\u751f\u76f4\u63a5\u5e2e\u52a9\u3002\u5bf9\u6b64\uff0c\u4e00\u65b9\u9762\u53ef\u4ee5\u81ea\u4e0a\u81f3\u4e0b\u601d\u8003\uff0c\u600e\u6837\u5c06\u7406\u8bba\u8fd0\u7528\u5230\u5b9e\u9645\u5de5\u4f5c\u4e2d\uff0c\u53e6\u4e00\u65b9\u9762\u81ea\u4e0b\u81f3\u4e0a\uff0c\u6839\u636e\u5b9e\u9645\u60c5\u51b5\u5f52\u7eb3\u603b\u7ed3\uff0c\u8865\u5145\u5b8c\u5584\u524d\u8ff0\u7406\u8bba\u3002\u4e0b\u9762\u4ee5\u5fae\u535a\u3001\u5fae\u4fe1\u670b\u53cb\u5708\u4e2d\u7684\u5404\u79cd UGC \u5185\u5bb9\u4e3a\u4f8b\u804a\u804a\u7528\u6237\u884c\u4e3a\u80cc\u540e\u7684\u5f71\u54cd\u56e0\u7d20\u3002<\/p>\n ### \u89e6\u53d1<\/p>\n \u6ca1\u6709\u65e0\u7f18\u65e0\u6545\u7684\u884c\u4e3a\uff0c\u884c\u4e3a\u4ece\u4f55\u800c\u8d77\uff1f\u4e00\u662f\u611f\u77e5\u5c42\u9762\uff0c\u89c6\u542c\u55c5\u5473\u89e6\uff0c\u5176\u4e2d\u89c6\u89c9\u548c\u542c\u89c9\u662f\u6211\u4eec\u7684\u4e3b\u8981\u4fe1\u606f\u6e20\u9053\uff1b\u4e8c\u662f\u8ba4\u77e5\u5c42\u9762\uff0c\u4fe1\u606f\u672c\u8eab\uff0c\u6216\u8005\u6709\u7528\uff0c\u5de5\u5177\u578b\u5f3a\uff0c\u6bd4\u5982\u5e74\u521d\u7684\u5982\u4f55\u5e94\u5bf9\u65b0\u51a0\uff0c\u6216\u8005\u6709\u8da3\uff0c\u6bd4\u5982\u957f\u671f\u51fa\u73b0\u7684\u661f\u5ea7\u3001\u6027\u683c\u6d4b\u8bd5\uff0c\u4f46\u4e0d\u7ba1\u54ea\u79cd\uff0c\u90fd\u8981\u8d85\u51fa\u7528\u6237\u9884\u671f\uff0c\u8fd9\u662f\u89e6\u53d1\u7684\u57fa\u7840\uff1b\u4e09\u662f\u8bb0\u5fc6\u5c42\u9762\uff0c\u91cd\u89c6\u573a\u666f\uff0c\u91cd\u89c6\u9891\u7e41\u51fa\u73b0\uff0c\u6bd4\u5982\u90a3\u4e9b\u6717\u6717\u4e0a\u53e3\u7684\u5e7f\u544a\uff1a\u8fc7\u5e74\u6536\u793c\u53ea\u6536\u8111\u767d\u91d1\u3001\u6015\u4e0a\u706b\u559d\u738b\u8001\u5409\u3002<\/p>\n \u5173\u4e8e\u884c\u4e3a\uff0cB.J.Fogg<\/a> \u63d0\u51fa\u6a21\u578b\uff1a\u884c\u4e3a\uff08\u884c\u52a8\uff09= \u52a8\u673a\uff08\u610f\u613f\uff09+ \u80fd\u529b + \u89e6\u53d1\u3002\u4e0d\u7ba1\u901a\u8fc7\u4ec0\u4e48\u65b9\u5f0f\uff0c\u4ea7\u54c1\u786e\u5b9e\u8981\u4e3b\u52a8\u548c\u7528\u6237\u63a5\u89e6\uff0c\u79fb\u52a8\u5e94\u7528\u8fd9\u5757\uff0c\u636e\u8bf4<\/a>\u201c\u4eca\u65e5\u5934\u6761\u65e9\u671f\u7684\u65e5\u6d3b\u7528\u6237\u4e2d\uff0c\u6709\u63a5\u8fd1 40% \u662f\u901a\u8fc7\u63a8\u9001\u62c9\u8d77\u7684\u201d\uff0c\u5f88\u591a\u4ea4\u6613\u7c7b\u4ea7\u54c1\u70ed\u8877\u4e8e\u53d1\u4f18\u60e0\u5238\uff0c\u4e5f\u662f\u56e0\u4e3a\u6709\u591a\u6b21\u548c\u7528\u6237\u63a5\u89e6\u7684\u673a\u4f1a\uff0c\u53d1\u5238\u65f6\u63a8\u9001\u4e00\u6b21\uff0c\u5238\u5feb\u8fc7\u671f\u65f6\uff0c\u53ef\u4ee5\u8fdb\u884c\u4e8c\u6b21\u3001\u4e09\u6b21\u63a8\u9001\u3002\u5f88\u5c11\u6709\u7528\u6237\u4f1a\u53cd\u611f\u4f60\u7ed9\u4ed6\u4eec\u4e1c\u897f\uff0c\u54ea\u6015\u4ed6\u4eec\u4e0d\u592a\u9700\u8981\u3002<\/p>\n ### \u52a8\u673a<\/p>\n \u5fc3\u7406\u7684\u57fa\u7840\u662f\u751f\u7406\uff0c\u8131\u79bb\u751f\u7406\u8c08\u8ba4\u77e5\u548c\u884c\u4e3a\u662f\u6709\u7f3a\u5931\u7684\u3002David T. Courtwright \u5728\u300a\u4e0a\u763e\u4e94\u767e\u5e74\u300b\u4e2d\u63d0\u5230\u70df\u3001\u9152\u3001\u5496\u5561\u7b49\u6210\u763e\u7269\u8d28\uff0c\u70df\u4e2d\u7684\u5c3c\u53e4\u4e01\u3001\u5496\u5561\u4e2d\u7684\u5496\u5561\u56e0\u5c5e\u4e8e\u5174\u594b\u5242\uff0c\u9152\u7cbe\u5c5e\u4e8e\u9547\u9759\u5242\uff0c\u8fd9\u4e9b\u90fd\u4f1a\u5bfc\u81f4\u5927\u8111\u591a\u5df4\u80fa<\/a>\u6d53\u5ea6\u589e\u52a0\uff0c\u5f15\u8d77\u6b23\u5feb\u72b6\u6001\uff0c\u4e0d\u8fc7\u636e\u6b64\u8ba4\u4e3a\u4eba\u5c31\u662f\u4e3a\u4e86\u8ffd\u6c42\u591a\u5df4\u80fa\u3001\u5185\u5561\u80bd\u7b49\uff0c\u4e5f\u5c06\u9677\u5165\u7247\u9762\u3002\u524d\u4e24\u5929\u5237\u6296\u97f3\u65f6\u8fd8\u770b\u5230\u4e00\u4e2a\u89c6\u9891\uff1a\u8eab\u4e3a\u70df\u6c11\u7684\u7238\u7238\u56e0\u4e3a\u70df\u5934\u70eb\u5230\u4e86\u5973\u513f\u800c\u6212\u70df\u3002<\/p>\n \u793e\u4ea4\u7f51\u7edc\u65f6\u4ee3\uff0c\u7528\u6237\u521b\u9020\u5185\u5bb9\u90e8\u5206\u662f\u8bb0\u5f55\uff0c\u4e3a\u4e86\u81ea\u5df1\uff0c\u4eba\u90fd\u6709\u63a2\u7d22\u3001\u8868\u8fbe\u81ea\u6211\u7684\u9700\u6c42\uff0c\u90e8\u5206\u662f\u5206\u4eab\uff0c\u4e3a\u4e86\u83b7\u5f97\u4ed6\u4eba\u7684\u80af\u5b9a\u548c\u8ba4\u540c\u3002\u7528\u6237\u5c55\u793a\u81ea\u5df1\u5728\u54ea\u91cc\u3001\u5728\u5e72\u4ec0\u4e48\u3001\u5f53\u524d\u7684\u72b6\u6001\uff0c\u672c\u8d28\u662f\u544a\u8bc9\u670b\u53cb\u3001\u544a\u8bc9\u4e16\u754c \u201c\u6211\u662f\u8c01\u201d\u3002\u5176\u4e2d P \u56fe\u3001\u7f8e\u989c\u662f\u5e0c\u671b\u5448\u73b0 \u201c\u7406\u60f3\u7684\u6211\u201d\uff0c\u5fae\u4fe1\u8bfb\u4e66\u65f6\u957f\u3001\u5404\u79cd\u5e94\u7528\u7684\u5e74\u5ea6\u603b\u7ed3\u4e5f\u662f\u671f\u671b\u5448\u73b0\u597d\u7684\u5f62\u8c61\uff0c\u5f53\u7136\u5982\u679c\u64cd\u4f5c\u8fc7\u5934\uff0c\u53ef\u80fd\u6709\u70ab\u8000\u6216\u4f5c\u79c0\u4e4b\u5acc\uff1b\u518d\u6bd4\u5982\u51cc\u6668\u4e09\u70b9\u949f\u5206\u4eab\u7f51\u6613\u4e91\u97f3\u4e50\u7684\u6b4c\u66f2\uff0c\u6b4c\u597d\u542c\u3001\u6709\u5171\u9e23\u662f\u4e00\u65b9\u9762\uff0c\u540c\u65f6\u4e5f\u662f\u60f3\u770b\u770b\u8c01\u548c\u6211\u4e00\u6837\u7684\u54c1\u5473\uff0c\u8c01\u61c2\u6211\u7684\u60c5\u7eea\u3002<\/p>\n \u4eba\u4eec\u60f3\u8981\u7684\u4e1c\u897f\u4e0d\u5149\u6765\u81ea\u5185\u90e8\uff0c\u4e5f\u53ef\u4ee5\u6e90\u4e8e\u5916\u90e8\uff08\u8bf1\u56e0\uff09\uff1a\u4e00\u662f\u7269\u8d28\u6fc0\u52b1\uff08\u751f\u7406\u3001\u5229\uff09\uff0c\u6bd4\u5982\u5fae\u535a\u62bd\u5956\u3001\u670b\u53cb\u5708\u96c6\u8d5e\u9886\u53d6\u514d\u8d39\u83dc\u54c1\uff1b\u4e8c\u662f\u7cbe\u795e\u6fc0\u52b1\uff08\u5fc3\u7406\u3001\u540d\uff09\uff0c\u6bd4\u5982\u83b7\u5f97\u70b9\u8d5e\uff0c\u5373\u523b\u66fe\u5728\u5176\u5185\u6d4b\u7248\u4ea7\u54c1 \u201cJellow\u201d \u4e2d\u5220\u6389\u8fc7\u70b9\u8d5e\u529f\u80fd\uff0c\u4f46\u4e00\u6bb5\u65f6\u95f4\u540e\u53c8\u52a0\u4e86\u56de\u6765\uff0c\u6216\u8bb8\u8bc1\u660e\u70b9\u8d5e\uff08like\uff09\u5bf9\u4e8e\u521b\u4f5c\u8005\u7684\u5f71\u54cd\uff0c\u7528\u6237\u60f3\u8981\u66f4\u591a\u66f4\u5373\u65f6\u7684\u6ee1\u8db3\u3002<\/p>\n \u5916\u90e8\u8bf1\u56e0\u53ef\u4ee5\u7406\u89e3\u4e3a\u64cd\u4f5c\u6027\u6761\u4ef6\u4f5c\u7528<\/a>\u4e2d\u7684\u5f3a\u5316\u7269\uff0c\u5f3a\u5316\u7269\u5f88\u91cd\u8981\u7684\u4e00\u70b9\u662f\u83b7\u5f97\u7528\u6237\u8ba4\u53ef\uff0c\u6bd4\u5982\u65e9\u671f\u5fae\u535a\u62bd\u5956\u4e2d\u5956\u54c1\u662f iPhone \u7684\u6d3b\u52a8\u8f6c\u53d1\u91cf\u9ad8\uff0c\u56e0\u4e3a iPhone \u662f\u786c\u901a\u8d27\uff0c\u5e74\u8f7b\u4eba\u57fa\u672c\u4e0d\u4f1a\u6392\u65a5\uff0c\u4f46\u5982\u679c\u76ee\u6807\u7528\u6237\u662f\u4e09\u56db\u7ebf\u57ce\u5e02\u7684\u8001\u5e74\u4eba\uff0c\u6216\u8bb8\u7cae\u6cb9\u7c73\u9762\u662f\u6bd4\u8f83\u597d\u7684\u9009\u62e9\uff0c\u94f6\u884c\u3001\u8fd0\u8425\u5546\u641e\u6d3b\u52a8\u5c31\u7ecf\u5e38\u9001\u8fd9\u4e2a\u3002<\/p>\n ### \u51b3\u7b56<\/p>\n \u4e00\u662f\u6709\u9650\u7406\u6027\uff0c\u5728\u8fd9\u4e2a\u5145\u6ee1\u4e0d\u786e\u5b9a\u6027\u7684\u590d\u6742\u7684\u4e16\u754c\u4e2d\uff0c\u7528\u6237\u5f80\u5f80\u9700\u8981\u5728\u6709\u9650\u65f6\u95f4\u5185\u505a\u51fa\u5224\u65ad\u548c\u51b3\u7b56\uff0c\u6700\u7ec8\u5bfc\u81f4\u7ed3\u679c\u5e76\u975e\u5b8c\u5168\u7406\u6027\uff08\u6536\u76ca\uff1e\u6210\u672c\uff09\uff0c\u5176\u4e2d\u7684\u4e00\u4e9b\u70b9\u662f\u53ef\u4ee5\u5229\u7528\u7684\u3002\u6bd4\u5982 Daniel Kahneman \u548c Amos Tversky \u7684\u524d\u666f\u7406\u8bba<\/a>\u4e2d\u63d0\u5230\u7684\u5bf9\u6536\u76ca\u548c\u635f\u5931\u7684\u5224\u65ad\uff0c\u56e0\u6b64\uff0c\u79ef\u5206\u3001\u4f18\u60e0\u5238\u3001\u7ea2\u5305\u7b49\u5feb\u8fc7\u671f\u65f6\u9002\u5408\u7ed9\u7528\u6237\u53d1\u901a\u77e5\uff0c\u4e34\u8fd1\u5e74\u5e95\uff0c\u6211\u5df2\u7ecf\u6536\u5230\u4e86\u652f\u4ed8\u5b9d\u7684\u79ef\u5206\u8fc7\u671f\u63d0\u9192\u3002<\/p>\n \u4e8c\u662f\u793e\u4f1a\u6027\uff0cJohn Donne 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\u4eba\u662f\u590d\u6742\u7684\uff0c\u4e86\u89e3\u4ee5\u4e0a\u5e76\u4e0d\u80fd\u5b8c\u5168\u9884\u6d4b\u3001\u5f71\u54cd\u7528\u6237\u5728\u5177\u4f53\u573a\u666f\u4e0b\u7684\u8868\u73b0\uff0c\u4f46\u5982\u679c\u6211\u4eec\u61c2\u5f97\u5fc3\u7406\u5b66\u3001\u795e\u7ecf\u79d1\u5b66<\/a>\u3001\u884c\u4e3a\u7ecf\u6d4e\u5b66<\/a>\u7b49\u591a\u4e00\u4e9b\uff0c\u7406\u89e3\u4eba\u7684\u8ba4\u77e5\u548c\u884c\u4e3a\u6a21\u5f0f\u591a\u4e00\u4e9b\uff0c\u90a3\u4e48\u603b\u5f52\u662f\u80fd\u63d0\u9ad8\u9884\u671f\u884c\u4e3a\u7684\u6982\u7387\u7684\uff0c\u800c\u8fd9\u4e9b\u884c\u4e3a\u6216\u53ef\u8ba9\u4e16\u754c\u53d8\u5f97\u66f4\u7f8e\u597d\u3002<\/p>\n 1\u3001\u95ee\u7b54\uff1a\u52a8\u673a\u662f\u5982\u4f55\u9a71\u52a8\u6d88\u8d39\u8005\u884c\u4e3a\u7684<\/a> ## \u80cc\u666f \u884c\u4e1a\u91cc\u6709\u4e2a\u8bf4\u6cd5\uff1a\u505a\u4ea7\u54c1\u8981\u8003\u8651\u4eba\u6027\uff0c\u5305\u62ec\u8bf4\u6709\u52a9\u4e8e\u7406\u89e3\u9700\u6c42\uff0c\u6709\u52a9\u4e8e\u4fc3\u4f7f\u7528\u6237\u70b9\u8d5e\u8bc4\u8bba\u4f20\u64ad\u3002\u8bf4\u6765\u90fd\u662f\u5e0c\u671b\u7528 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\u57fa\u7840<\/h3>\n
## \u6848\u4f8b<\/h3>\n
## P.s.<\/h3>\n
## \u6269\u5c55\u9605\u8bfb<\/h3>\n
\n2\u3001\u6587\u7ae0\uff1a\u6211\u4eec\u662f\u5426\u771f\u7684\u660e\u767d\u88ab\u4ec0\u4e48\u6240\u6fc0\u52b1<\/a>
\n3\u3001\u4e66\u7c4d\uff1aAdam Alter\u300a\u6b32\u7f62\u4e0d\u80fd\u300b<\/a>\u3001Uri Gneezy & John List\u300a\u9690\u6027\u52a8\u673a\u300b<\/a>\u3001Nir Eyal & Ryan Hoover\u300a\u4e0a\u763e\u300b<\/a>\u3001Jonah Berger\u300a\u75af\u4f20\u300b<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"