{"id":2244,"date":"2020-09-20T10:10:48","date_gmt":"2020-09-20T02:10:48","guid":{"rendered":"http:\/\/dengbiao.me\/?p=2244"},"modified":"2020-10-13T15:55:15","modified_gmt":"2020-10-13T07:55:15","slug":"%e9%97%ae%e9%a2%98%e8%a7%a3%e5%86%b3%e4%b8%89%e9%83%a8%e6%9b%b2%e4%b9%8b%e6%80%9d%e8%b7%af","status":"publish","type":"post","link":"http:\/\/dengbiao.me\/?p=2244","title":{"rendered":"\u95ee\u9898\u89e3\u51b3\u4e09\u90e8\u66f2\u4e4b\u601d\u8def"},"content":{"rendered":"

## \u80cc\u666f<\/h3>\n

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## \u601d\u8def<\/h3>\n

\u65e5\u5e38\u9047\u5230\u7684\u95ee\u9898\u53ef\u5206\u4e3a\u4e24\u7c7b\uff1a\u4e00\u7c7b\u662f\u8d1f\u5411\u7684\uff0c\u6bd4\u5982\u5ba2\u8bc9\uff0c\u4e00\u7c7b\u662f\u76f8\u5bf9\u6b63\u5411\u7684\uff0c\u53ea\u662f\u548c\u7406\u60f3\u72b6\u6001\u4e0d\u7b26\uff08\u503c\u5f97\u6211\u4eec\u82b1\u66f4\u591a\u7cbe\u529b\uff09\uff0c\u6bd4\u5982\u4ea4\u6613\u91cf KPI \u6ca1\u6709\u8fbe\u5230\u3002<\/p>\n

\u5f53\u95ee\u9898\u51fa\u73b0\u65f6\uff0c\u9996\u5148\u786e\u8ba4\u771f\u5b9e\u6027\uff0c\u56e0\u4e3a\u6709\u53ef\u80fd\u662f\u7528\u6237\u81ea\u5df1\u8bb0\u9519\u4e86\uff0c\u4e5f\u53ef\u80fd\u4ea7\u54c1\u7684\u57cb\u70b9\u51fa\u73b0\u95ee\u9898\u5bfc\u81f4\u7edf\u8ba1\u6709\u8bef\uff0c\u5b9e\u9645\u4e0a\u4ea4\u6613\u91cf\u5df2\u8fbe\u6807\u3002<\/p>\n

\u5176\u6b21\u62c6\u89e3\u95ee\u9898\uff0c\u5982\u679c\u662f\u6570\u636e\uff0c\u5177\u4f53\u54ea\u5757\u6570\u636e\u51fa\u4e86\u95ee\u9898\uff1a\u201c\u54ea\u5757\u201d \u53ef\u4ee5\u4ece\u7528\u6237\uff08\u591a\u4e2a\u7ef4\u5ea6\uff0c\u6bd4\u5982\u65b0\u8001\u4e0d\u540c\u7701\u5e02\u5730\u533a\uff09\u3001\u6765\u6e90\uff08iOS \u8fd8\u662f\u5b89\u5353\uff0c\u5b98\u7f51\u5e94\u7528\u5b9d\u8fd8\u662f\u5176\u4ed6\u6e20\u9053\uff09\u3001\u65f6\u95f4\uff08\u4ece\u54ea\u5929\u5f00\u59cb\u51fa\u73b0\u53d8\u5316\uff09\u7b49\u65b9\u9762\u7ec6\u5316\uff1b\u201c\u6570\u636e\u201d \u53ef\u4ee5\u4ece \u201c\u548c\u5dee\u79ef\u5546\u201d \u7b49\u65b9\u9762\u62c6\u5206\uff0c\u6bd4\u5982\u4ea4\u6613\u6536\u5165 = \u7528\u6237\u6570 * \u4ed8\u8d39\u7387 * \u5ba2\u5355\u4ef7 * \u4ea4\u6613\u7b14\u6570\u3001\u5e7f\u544a\u6536\u5165 = CPM*Ad load\uff1b\u81f3\u4e8e \u201c\u95ee\u9898\u201d\uff0c\u589e\u9ad8\u4e0d\u53ca\u9884\u671f\u8fd8\u662f\u6570\u636e\u4e0b\u964d\u3002<\/p>\n

\u5f53\u7136\uff0c\u6570\u636e\u53ea\u662f\u8861\u91cf\u4e8b\u7269\u72b6\u6001\u7684\u65b9\u5f0f\u4e4b\u4e00\uff0c\u901a\u8fc7\u6570\u636e\u91cf\u5316\u662f\u5fc5\u8981\u4e14\u6781\u597d\u7684\uff0c\u4f46\u7531\u4e8e\u5b9a\u4e49\u3001\u6536\u96c6\u3001\u7edf\u8ba1\u8bef\u5dee\u548c\u6ede\u540e\u6027\u7684\u5b58\u5728\uff0c\u6709\u4e9b\u4e1c\u897f\u662f\u6570\u636e\u6240\u4e0d\u80fd\u53cd\u6620\u7684\u3002\u5bf9\u6b64\uff0c\u6211\u4eec\u53ef\u4ee5 \u201c\u542c\u5176\u8a00\u201d\uff0c\u6bd4\u5982\u67e5\u770b\u7528\u6237\u53cd\u9988\u3001\u5f00\u5c55\u95ee\u5377\u8bbf\u8c08\uff0c\u4e00\u65b9\u9762\u662f\u5f25\u8865\u6570\u636e\u5bf9\u7ed3\u679c\u53cd\u6620\u7684\u4e0d\u8db3\uff0c\u53e6\u4e00\u65b9\u9762\u662f\u534f\u52a9\u627e\u5230\u95ee\u9898\u80cc\u540e\u7684\u539f\u56e0\u3002<\/p>\n

\u8bc4\u4f30\u51fa\u53ef\u80fd\u7684\u539f\u56e0\u540e\uff0c\u5236\u5b9a\u89e3\u51b3\u65b9\u6848\uff0c\u5c0f\u5fc3\u6c42\u8bc1\u3002\u5982\u679c\u6548\u679c\u4e0d\u597d\uff0c\u66f4\u6362\u5176\u4ed6\u5047\u8bbe\uff0c\u5982\u679c\u6548\u679c\u597d\uff0c\u90a3\u767e\u5c3a\u7aff\u5934\u66f4\u8fdb\u4e00\u6b65\uff0c\u7ee7\u7eed\u8fed\u4ee3\u4f18\u5316\u3002<\/p>\n

## P.s.<\/h3>\n

\u8fd9\u4e24\u5929\u7a81\u7136\uff08\u53ef\u80fd\u4e5f\u8ddf\u521a\u770b\u5b8c\u300a\u7b56\u7565\u4ea7\u54c1\u7ecf\u7406\u5b9e\u8df5\u300b<\/a>\u6709\u5173\u7cfb\uff09\u610f\u8bc6\u5230\u5927\u5b66\u65f6\u5b66\u7684\u5fc3\u7406\u7edf\u8ba1\u8bfe\u7a0b\u5f88\u91cd\u8981\uff0c\u6211\u4eec\u65e5\u5e38\u5927\u90fd\u5728\u9762\u5bf9\u3001\u89e3\u51b3\u95ee\u9898\uff0c\u90a3\u4e9b\u65b9\u6cd5\u8bba\u662f\u53ef\u4ee5\u5728\u751f\u6d3b\u5de5\u4f5c\u4e2d\u8fd0\u7528\u7684\u3002\u5f53\u7136\uff0c\u7ed3\u6784\u5316\u601d\u7ef4\u4e5f\u5f88\u91cd\u8981\uff0c\u53ef\u4ee5\u601d\u8003\u5168\u9762\u3001\u907f\u514d\u9057\u6f0f\u3002<\/p>\n

## \u6269\u5c55\u9605\u8bfb<\/h3>\n

1\u3001\u6587\u7ae0\uff1a\u804a\u804a\u95ee\u9898\u89e3\u51b3\u4e4b\u9053<\/a>\u3001\u7ed3\u6784\u5316\u601d\u7ef4\u662f\u4ec0\u4e48<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

## \u80cc\u666f \u524d\u4e24\u5929\u67d0\u540c\u5b66\u95ee\u6211\u8001\u7528\u6237\u7a81\u7136\u4e0d\u6765\u501f\u6b3e\u4e86\uff0c\u5982\u4f55\u786e\u5b9a\u539f\u56e0\u3002\u5f53\u65f6\u7684\u56de\u7b54\u662f\u53ef\u4ee5\u901a\u8fc7\u8bbf\u8c08\u95ee\u5377\u5ba2\u670d\u3001\u57cb\u70b9\u6570\u636e\u4ee5\u53ca […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[284,163],"tags":[327,320],"class_list":["post-2244","post","type-post","status-publish","format-standard","hentry","category-pg","category-pm","tag-327","tag-320"],"views":2078,"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2bZlq-Ac","_links":{"self":[{"href":"http:\/\/dengbiao.me\/index.php?rest_route=\/wp\/v2\/posts\/2244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/dengbiao.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/dengbiao.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/dengbiao.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/dengbiao.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2244"}],"version-history":[{"count":5,"href":"http:\/\/dengbiao.me\/index.php?rest_route=\/wp\/v2\/posts\/2244\/revisions"}],"predecessor-version":[{"id":2249,"href":"http:\/\/dengbiao.me\/index.php?rest_route=\/wp\/v2\/posts\/2244\/revisions\/2249"}],"wp:attachment":[{"href":"http:\/\/dengbiao.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/dengbiao.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2244"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/dengbiao.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}